VODAFONE V-AUTO
PROJECT:
V-Auto App
CLIENT:
Vodafone
AGENCY:
Adaptive Lab
DATE:
08/2016 – 09/2016
SKILLS:
Stakeholder Workshops
User Journey Mapping
Sketch Wireframing
Marvel Prototyping
Usability Testing & Analysis
LINK:
SUMMARY
During the course of 2016 and 2017 Adaptive lab helped Vodafone design, build and launch V-Auto. This was to be the flagship product in Vodafone’s new line of IoT products.
MY ROLE
USER JOURNEYS
At the point of joining the team, the client already had a backlog of high-level user stories to work from. These stories formed the basis of weekly workshops where we would unpack and develop them further for each user of the service. I then created user journeys for each story, aiming to minimising the number of steps for task completion while presenting simple, clear decisions to the user.
WIREFRAMING
These journeys formed the basis for platform-agnostic wireframes. The client had yet to run any proposition testing, meaning the functional scope was uncertain. This added an extra challenge and meant the navigation design needed to be sufficiently flexible to accomodate.
USER TESTING
I then prepared scripts and screeners for user testing sessions. Although the value proposition had never been tightly defined by the client, we were keen to ensure the test sample corresponded to the target market. I then ran the sessions, using a combination of Marvel and Lookback to facilitate and record. With the help of the PM I then analysed the findings and made recommendations to client. The designs were iterated, taken into testing again and then handed over to client.
CHALLENGES
This project had many challenges, in part due to some cultural differences with the client. An example of this was establishing the balance between the individual’s right to privacy with the desire to provide peace-of-mind to families. We were conscious that there was the potential for the service to be abused or to cause conflict to escalate within families when tracking the location of vehicles.
HOW WE RESOLVED
To tackle these issues I mapped out and developed a permissions hierarchy indicating visibility for each user level for a given scenario. These scenarios then formed the basis for parts of the user testing sessions and the findings meant we were able to steer the client towards a less controversial and more marketable outcome.